Pictures of You

I’m not usually one to rave about television commercials, and I know it may sound a bit corny of me to say this, and I’m well aware I run the risk of being branded a corporate tool, but I find those new Hewlett Packard commercials featuring The Cure’s “Pictures of You” highly affecting. Between that $300 million campaign and the stunning iPod deal, it would appear that everyone’s favorite group of slide-rule toting engineers is making a bold bid to (re)invent itself. The amazing thing is, given their recent moves, I can actually start to imagine them pulling it off (although, as much as I like the commercials, I would have to warn the HP execs that The Cure is probably not the ideal band for courting the youth demographic nowadays)!

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